Friday, October 2, 2009

Amazing things are happening

I'm guessing that I'm not the only one out there that has decided bikes and beer go well together. Given our largely bike-based brewing operation, we are no exception at Van der Dans. Which is why when we had the chance to provide some homebrew for the greater good of cycling, we were all in. While I haven't been able to get out on too many longer rides lately, my brewing partner had been making it out pretty frequently with the good folks from Mission Cycling. At a post ride event, he brought some of our Wit and Bock to share. During the conversation, Rapha's Gentlemen's Race and the case of beer entry fee came up. Wouldn't it be cool to show up with some SF-made homebrew?

That night I get an email with subject "Van der Dans Wit Question" that described Rapha (just your friendly transcontinental ridiculously high-end cycling brand), the insanity that is the gentlemen's ride, how Mission Cycling was invited, and could we donate a case of our recently brewed Wit to their cause. My response: "Do it."

So all that was left was to make it presentable... Good thing, I'm not the marketing guru, because the beer would not have looked near as good: introducing the Mission Gentlemen's Kristalwit

Our contribution can be found within the pre-race photos where the race start was staged in Otis, OR. The start of a 137 mile journey to Portland. Of course there's lots more to marvel at with the write up from the Mission riders and the great photos from the event collected by Rapha. So anyway, amazing things have been happening on bike and beer front.

Nice work Mission riders.

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